· MA PRÉSENTATION (En Anglais) ·
Our world is being transformed before our eyes into a mélange of physical and digital experiences. In the coming years, businesses will compete more and more on the basis of designed experiences. As Mark Parker, CEO of Nike said, “The digital and physical worlds are starting to come together more seamlessly—it’s only the tip of the iceberg in terms of what’s coming.” To succeed in the experience economy, you need to either be smarter than everyone else, lucky, or have a solid strategy. In this presentation, Paul Bryan will describe the most important components of an experience strategy to guide the design of your digital products and services.